A NOTE FROM NEVILLE

NEVILLE KOOPOWITZ CEO, VITALITY

At Vitality, our core purpose is to make people healthier and to enhance and protect their lives. It underpins everything we do, because it is good for you, for us as an insurer and society too. We do this by incentivising small behavioural changes that can make a big difference to health and wellbeing in a powerful way: to extend both the quality and length of our members’ lives.

Our findings have long evidenced this unique model in action worldwide - spanning 41 million lives and more than 40 countries - however our latest research has shown that our inactive members who take steps to be healthier can live up to five years longer*. Not only are they protected, but they are more likely to stay healthy and live life to the fullest. Hence, these results are a genuine expression of our core purpose, and – frankly – quite incredible.

That’s why for this issue of Vitality Magazine, we’ve come up with 100 ways for you to stand the best possible chance of living longer in good health and benefit from five extra years of doing the things that you love. Getting more active is just the start. Whether it’s finetuning our diets to making small habitual tweaks, like taking a cold shower, or going for a dip in the sea (as our cover stars were brave enough to do for this edition), some of them may surprise you.

Beyond our 100 ways, on page 14, you will uncover more about the transformative world of wellness when wearable technology is combined with human intuition. Meanwhile, our inspiring member, Nicky, shares how she overcame her breast cancer diagnosis on page 17 and how her perspective on life has changed post-treatment. Plus, our resident nutritionist, James Hudson, is weighing in on the trending topic of how to get 30 plants a week into our diet. Interestingly, it’s not as hard as you might think (page 6). You’ll find all this and much more in our first edition of 2025.

I hope you enjoy reading it.